{"product_id":"new-pioneers-1","title":"New Pioneers","description":"New times create new needs – and new needs require new solutions. \u003ci\u003eThe New Pioneers\u003c\/i\u003e is a practical guide for capitalists and idealists on how to navigate in the new economic world order.  \u003cp\u003eIt is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e'Hardcore business people are realising that they can increase their profits by\u003c\/i\u003e \u003ci\u003eincorporating social responsibility into their business, and heartcore idealists\u003c\/i\u003e \u003ci\u003eare realising that the use of market methods helps them meet their social goals\u003c\/i\u003e \u003ci\u003esuccessfully,'\u003c\/i\u003e argues Tania Ellis.\u003c\/p\u003e \u003cp\u003eWith a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read \u003ci\u003eThe New Pioneers\u003c\/i\u003e to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line.\u003c\/p\u003e \u003cp\u003eLearn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54240670875992,"sku":"9780470748428","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470748428_631a86a1-c7f6-494d-878c-573cc75f4ac2.jpg?v=1777617025","url":"https:\/\/agendabookshop.com\/products\/new-pioneers-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}