{"product_id":"new-technologies-and-branding","title":"New Technologies and Branding","description":"\u003cp\u003eBetween cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.\u003c\/p\u003e","brand":"ISTE Ltd and John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54232007082328,"sku":"9781786301970","price":172.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781786301970_b5211812-69a9-47d9-88e3-e3c59120a2fd.jpg?v=1780392655","url":"https:\/\/agendabookshop.com\/products\/new-technologies-and-branding","provider":"Agenda Bookshop","version":"1.0","type":"link"}