{"product_id":"next-time-on-dragon-ball-1","title":"Next Time on Dragon Ball","description":"\u003cp\u003e\u003cb\u003eHow media production and fan play interact to shape the aesthetics of a global anime franchise\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSince its debut in 1984, \u003ci\u003eDragon Ball\u003c\/i\u003e has become one of the most popular, influential, and lucrative global media franchises in the world. In \u003ci\u003eNext Time on Dragon Ball, \u003c\/i\u003eVincent Haddad investigates how the franchise has maintained huge global demand despite its formulaic plotlines. Examining its exhaustive repetition of storytelling forms across comics, TV series, games, and merchandise, Haddad argues that the convergence of play, fandom, and narrative made \u003ci\u003eDragon Ball\u003c\/i\u003e an unlikely success—and a harbinger of broader shifts in the media landscape of franchises from the 1980s to the present.\u003c\/p\u003e\u003cp\u003eHaddad conceives of \u003ci\u003eDragon Ball\u003c\/i\u003e as a \"franchise toy,\" a corporate media property that is constantly remixed by its fans in ways that its owners resist but also ultimately embrace: appropriation is essential to the franchise's popularity. Over the past forty years, Haddad argues, \u003ci\u003eDragon Ball\u003c\/i\u003e's deployment of familiar tropes, cultural references, and narrative forms—from classical Chinese stories and the films of Bruce Lee and Jackie Chan to American franchises like Superman and Star Wars—has invited unique transcultural play. Through diverse examples of how fans use its characters as \"playthings,\" Haddad shows how \u003ci\u003eDragon Ball\u003c\/i\u003e travels across international networked fandoms, highlighting the queer, gendered, and racialized dimensions of this play.\u003c\/p\u003e\u003cp\u003eParsing the dynamics of \"sites of conflict\" between authorized media and fan content, \u003ci\u003eNext Time on Dragon Ball\u003c\/i\u003e illuminates how fan engagement across the Americas changes the parameters of what a manga and anime franchise is and can be.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRetail e-book files for this title are screen-reader friendly with images accompanied by short alt text and\/or extended descriptions.\u003c\/b\u003e\u003c\/p\u003e","brand":"University of Minnesota Press","offers":[{"title":"Default Title","offer_id":57261074514264,"sku":"9781517919566","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781517919566_a012578b-dd8e-4388-bcb5-6dd599ff4a4c.jpg?v=1778827566","url":"https:\/\/agendabookshop.com\/products\/next-time-on-dragon-ball-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}