{"product_id":"no-forms-no-spam-no-cold-calls-the-next-generation-of-account-based-sales-and-marketing","title":"No Forms. No Spam. No Cold Calls.","description":"\u003cp\u003e\u003cb\u003eUnlock the full potential of modern marketing and sales\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised and updated edition of \u003ci\u003eNo Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing\u003c\/i\u003e, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do.\u003c\/p\u003e \u003cp\u003eYou’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eStrategies for building a tech-stack that prioritizes your customers\u003c\/li\u003e\n\u003cli\u003eWays for chief marketing officers to stop playing defense and go on offense\u003c\/li\u003e\n\u003cli\u003eInsights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers\u003c\/li\u003e\n\u003cli\u003eHow the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eA can’t-miss handbook for marketers, salespeople, and team leads, \u003ci\u003eNo Forms. No Spam. No Cold Calls.\u003c\/i\u003e is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54020026368344,"sku":null,"price":32.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119982876_d3e39be8-6f40-44b6-98cc-3b4785e89f37.jpg?v=1772001946","url":"https:\/\/agendabookshop.com\/products\/no-forms-no-spam-no-cold-calls-the-next-generation-of-account-based-sales-and-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}