{"product_id":"nonextrapolative-methods-in-business-forecasting","title":"Nonextrapolative Methods in Business Forecasting","description":"\u003cp\u003eJay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting\/planning and compares them with conventional forecasting\/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT\u0026amp;T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting\/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting\/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Product","offer_id":54217463529816,"sku":"9780899300665","price":82.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/nonextrapolative-methods-in-business-forecasting","provider":"Agenda Bookshop","version":"1.0","type":"link"}