{"product_id":"nonprofit-marketing-1","title":"Nonprofit Marketing","description":"\u003cstrong\u003eNonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations\u003c\/strong\u003e is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.    \u003cbr\u003e\u003cbr\u003eKey Features: \u003cbr\u003e  \u003cul\u003e\n\u003cli\u003e\n\u003cem\u003eOffers clear coverage of marketing fundamentals:\u003c\/em\u003e A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and implementing marketing strategies. Special treatment is given to the important areas of marketing research and marketing communications.   \u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eProvides in-depth treatment of the most important marketing activities:\u003c\/em\u003e Covers not only the key fundamentals, but also covers essential marketing functions such as direct marketing, fund raising, special events, attracting major gifts, and volunteer recruitment.      \u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eAddresses emerging topics:\u003c\/em\u003e Current and complete coverage is provided on social marketing and cause marketing, two emerging areas that are rapidly increasing in importance in the nonprofit sector. The book also includes many international examples of real-world organizations to offer students a multinational perspective on nonprofit marketing.   \u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eInstructor′s Resources! \u003cbr\u003e\u003c\/strong\u003eInstructor Resources on CD are available to qualified adopters of \u003cstrong\u003eNonprofit Marketing\u003c\/strong\u003e. These resources include chapter outlines, discussion questions, teaching tips, review questions, and much more!   \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntended Audience:\u003c\/strong\u003e \u003cbr\u003eThis is an excellent text for undergraduate and graduate students studying nonprofit marketing in the fields of Marketing, Public Administration, Social Work, Sociology, Arts Administration, Management, and Business.    \u003cbr\u003e\u003cbr\u003eMeet the author! users.cnu.edu\\~wwymer","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54254060077400,"sku":"9781412909235","price":262.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412909235_9f7e7faf-d842-4ab7-9ae0-78958d3d671c.jpg?v=1777176025","url":"https:\/\/agendabookshop.com\/products\/nonprofit-marketing-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}