{"product_id":"on-message-how-a-compelling-narrative-will-make-your-organization-succeed","title":"On Message","description":"In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.\n\nOn Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.\n\nDrawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:\n\n-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;\n-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;\n-Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and\n-Get results faster by using narrative as a productive tool that will fuel success.","brand":"Turner Publishing Company","offers":[{"title":"Default Title","offer_id":49604384948568,"sku":"9781620453728","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781620453728.jpg?v=1765300542","url":"https:\/\/agendabookshop.com\/products\/on-message-how-a-compelling-narrative-will-make-your-organization-succeed","provider":"Agenda Bookshop","version":"1.0","type":"link"}