{"product_id":"optimal-investment-and-marketing-strategies","title":"Optimal Investment And Marketing Strategies","description":"Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.","brand":"World Scientific Publishing Co Pte Ltd","offers":[{"title":"Default Title","offer_id":54234221445464,"sku":"9789814383264","price":83.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9789814383264_50ed8bdb-9044-4112-b630-cd7f901f0938.jpg?v=1777248030","url":"https:\/\/agendabookshop.com\/products\/optimal-investment-and-marketing-strategies","provider":"Agenda Bookshop","version":"1.0","type":"link"}