{"product_id":"organic-growth-playbook","title":"Organic Growth Playbook","description":"\u003cp\u003eConventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.\u003c\/p\u003e\n\u003cp\u003eFirst, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.\u003c\/p\u003e\n\u003cp\u003eSecond, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.\u003c\/p\u003e\n\u003cp\u003eThis book forms part of the American Marketing Association (AMA) Leadership series: \u003cem\u003eThe Seven Problems of Marketing\u003c\/em\u003e.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":54219892457816,"sku":"9781839826870","price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781839826870.jpg?v=1769832916","url":"https:\/\/agendabookshop.com\/products\/organic-growth-playbook","provider":"Agenda Bookshop","version":"1.0","type":"link"}