{"product_id":"origination-the-geographies-of-brands-and-branding-1","title":"Origination","description":"\u003cp\u003e\u003ci\u003eOrigination: The Geographies of Brands and Branding \u003c\/i\u003eoffers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eProvides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding\u003c\/li\u003e\n\u003cli\u003eChallenges current interpretations of brands as vehicles of homogenization in globalization\u003c\/li\u003e\n\u003cli\u003eEstablishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding\u003c\/li\u003e\n\u003cli\u003ePresents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands\u003c\/li\u003e\n\u003cli\u003eForges strong new connections between political and cultural economy approaches within geography\u003c\/li\u003e\n\u003cli\u003eProvides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":53974108799320,"sku":null,"price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781118556382_b637e18e-cc24-4dd8-a998-58732c17ac99.jpg?v=1777624217","url":"https:\/\/agendabookshop.com\/products\/origination-the-geographies-of-brands-and-branding-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}