A01=Gina Vega
Author_Gina Vega
Category=KJMV
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780761818540
- Weight: 331g
- Dimensions: 147 x 229mm
- Publication Date: 07 Feb 2001
- Publisher: University Press of America
- Publication City/Country: US
- Product Form: Paperback
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As businesses grow and evolve, the plan that guides them needs to keep pace with the changing company. Too often, a business plan languishes on a shelf, unrevised, to be trotted out and tarted up when money is being sought. This book focuses on existing small businesses and looks specifically at the ethics of organization that guide their development. Entrepreneurs or small business owners will find the following four tools very helpful: a three-dimensional matrix that clarifies which sections of the business plan should be emphasized at the three main stages of the business life cycle development in various industries; examples of 'live' business plans in these industries, developed and used by small business owners today; commentaries on these plans by functional specialists and industry experts who evaluate the plans in the context of the business; an extensive set of resources and references, electronic, hard copy, and human, to assist the small business owner in business plan development.
Gina Vega is Assistant Professor at the Francis E. Girard School of Business and International Commerce at Merrimack College, Massachusetts.
