{"product_id":"pathways-to-public-relations","title":"Pathways to Public Relations","description":"\u003cp\u003eOver the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.\u003c\/p\u003e\u003cp\u003eThis volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. \u003c\/p\u003e\u003cp\u003eWith its unique cultural and contextual emphasis, \u003ci\u003ePathways to Public Relations\u003c\/i\u003e shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54247753253208,"sku":"9781138495593","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138495593.jpg?v=1769091324","url":"https:\/\/agendabookshop.com\/products\/pathways-to-public-relations","provider":"Agenda Bookshop","version":"1.0","type":"link"}