{"product_id":"pattern-breakers","title":"Pattern Breakers","description":"\u003cp\u003e\u003cb\u003e‘The most important start-up book of the last ten years’ – Steve Blank, co-creator of the Lean Start-up movement\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBased on extensive research and real-world examples, \u003ci\u003ePattern Breakers \u003c\/i\u003eupends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a start-up or creating a new product.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePattern Breakers\u003c\/i\u003e had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded – X (formerly Twitter), Twitch and Okta, for example – took off, while others considered likely to succeed shut their doors despite seemingly doing everything right. Was it dumb luck that separated gold from dross?\u003cbr\u003e\u003cbr\u003eWhat Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.\u003cbr\u003e\u003cbr\u003eWith intriguing and entertaining storytelling based on a lifetime of experience, \u003ci\u003ePattern Breakers\u003c\/i\u003e vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that may initially seem unworthy – and even idiotic – end up radically changing how people live.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘An indispensable guide to start-up success’ – Safi Bahcall, author of \u003ci\u003eLoonshots\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘Reveals how elite founders don’t just navigate uncertainty – they harness it to redefine what’s possible’ – Annie Duke, author of \u003ci\u003eThinking in Bets\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":54411093344600,"sku":"9781035055098","price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781035055098_598fb47e-f97f-47e9-8fc9-96b69f3985a2.jpg?v=1769100333","url":"https:\/\/agendabookshop.com\/products\/pattern-breakers","provider":"Agenda Bookshop","version":"1.0","type":"link"}