{"product_id":"people-and-products","title":"People and Products","description":"\u003cp\u003eBy examining the interface between consumer behavior and new product development, \u003ci\u003ePeople and Products: Consumer Behavior and Product Design \u003c\/i\u003edemonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. \u003c\/p\u003e\u003cp\u003eWith increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;\u003c\/li\u003e\n\u003cli\u003edesign and form and how they facilitate product usage;\u003c\/li\u003e\n\u003cli\u003etechnological developments and the ways they have changed how consumers interact with products;\u003c\/li\u003e\n\u003cli\u003eproduct disposal and sustainability;\u003c\/li\u003e\n\u003cli\u003eemerging and future trends in consumer behavior and product development and design.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234632520024,"sku":"9781138812246","price":107.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138812246_678db21d-ce4f-4948-9b3e-be29998de6d3.jpg?v=1777257024","url":"https:\/\/agendabookshop.com\/products\/people-and-products","provider":"Agenda Bookshop","version":"1.0","type":"link"}