{"product_id":"performing-consumers-1","title":"Performing Consumers","description":"\u003cp\u003e\u003cem\u003ePerforming Consumers\u003c\/em\u003e is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. \u003c\/p\u003e\u003cp\u003eLooking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and \u003cem\u003eThe Lion King\u003c\/em\u003e; and The Forum Shops at Caesar’s Palace in Las Vegas. In this post-product era, each builds for the performer\/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand’s fictional meanings.\u003c\/p\u003e\u003cp\u003eTo understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe history of capital’s relationship with theatre\u003c\/li\u003e\n\u003cli\u003epolitical developments in the United States\u003c\/li\u003e\n\u003cli\u003erecent work in political science, philosophy, and performance studies. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn adventurous study of theatrical indeterminancy and material culture, \u003cem\u003ePerforming Consumers\u003c\/em\u003e brilliantly takes corporate culture to task.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236202959192,"sku":"9780415339445","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415339445_5a949006-a7e9-4dce-805a-40006370f57c.jpg?v=1769247914","url":"https:\/\/agendabookshop.com\/products\/performing-consumers-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}