{"product_id":"persona-principle","title":"Persona Principle","description":"\u003cb\u003eImage is a tool that guarantees success -- but only if you know how to use it. \u003ci\u003eThe Persona Principle\u003c\/i\u003e will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, \u003ci\u003eThe Persona Principle\u003c\/i\u003e will guide you to the best Persona for success.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Product","offer_id":57296709910872,"sku":"9780684802695","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780684802695.jpg?v=1778830248","url":"https:\/\/agendabookshop.com\/products\/persona-principle","provider":"Agenda Bookshop","version":"1.0","type":"link"}