{"product_id":"personal-branding-in-the-knowledge-economy-1","title":"Personal Branding in the Knowledge Economy","description":"\u003cp\u003e\u003cem\u003ePersonal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands\u003c\/em\u003e aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.\u003c\/p\u003e\u003cp\u003ePersonal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models.\u003c\/p\u003e\u003cp\u003eThe book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54247915127128,"sku":"9781032013381","price":51.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032013381_210e7488-23a5-4fbf-bd13-c70235d51a16.jpg?v=1768586429","url":"https:\/\/agendabookshop.com\/products\/personal-branding-in-the-knowledge-economy-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}