{"product_id":"persuade-1","title":"Persuade","description":"\u003cp\u003e\u003cb\u003eTransform your ability to persuade and negotiate with this practical new resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003ePersuade: The 4-Step Process to Influence People and Decisions\u003c\/i\u003e, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.\u003c\/p\u003e \u003cp\u003eIn this important book you'll discover:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eOriginal research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions\u003c\/li\u003e\n\u003cli\u003eReal world examples and practical exercises to illustrate and practice the concepts discussed\u003c\/li\u003e\n\u003cli\u003eA fun yet rigorous approach of a complex subject that can be practically applied in any business situation\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePersuade\u003c\/i\u003e is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54222430110040,"sku":"9781119778516","price":26.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119778516_7232d808-48b0-41ee-879b-ba68b56c17c6.jpg?v=1776944736","url":"https:\/\/agendabookshop.com\/products\/persuade-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}