{"product_id":"persuasion-97","title":"Persuasion","description":"\u003cp\u003eThe eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.\u003c\/p\u003e\u003cp\u003eIn addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features cutting-edge material on artificial intelligence, deepfakes, influencers, misinformation, disinformation, malinformation, and political polarization. It also features a wealth of practical, real-life examples of the concepts presented, including intercultural applications.\u003c\/p\u003e\u003cp\u003ePresenting empirical research in a reader-friendly and accessible style, this is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.\u003c\/p\u003e\u003cp\u003eInstructor and Student Resources include an Instructor’s Manual, in-class exercises and instructional materials, links to online video clips, a test bank and PowerPoint slides. They are available online at www.routledgelearning.com\/persuasion.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55807503368536,"sku":"9781032819716","price":110.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032819716_dc6dd0ff-ac87-4123-ba6a-c1d99b4b790e.jpg?v=1778019321","url":"https:\/\/agendabookshop.com\/products\/persuasion-97","provider":"Agenda Bookshop","version":"1.0","type":"link"}