{"product_id":"persuasive-business-proposals","title":"Persuasive Business Proposals","description":"\u003cp\u003e\u003cstrong\u003eMost people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWriting a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003ePersuasive Business Proposals\u003c\/em\u003e, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eattract prospects’ attention and speak to their needs;\u003c\/li\u003e\n\u003cli\u003eask essential questions for qualifying opportunities;\u003c\/li\u003e\n\u003cli\u003e“power up” cover letters and executive summaries;\u003c\/li\u003e\n\u003cli\u003eovercome “value paranoia”;\u003c\/li\u003e\n\u003cli\u003eincorporate proof into a proposal;\u003c\/li\u003e\n\u003cli\u003eand write winning renewal contracts.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith clear instructions as well as before-and-after samples, the third edition of \u003cem\u003ePersuasive Business Proposals\u003c\/em\u003e takes you step-by-step through a highly effective process for writing customized packages that capture new business.\u003c\/p\u003e","brand":"HarperCollins Focus","offers":[{"title":"Default Title","offer_id":54253163675992,"sku":"9780814417850","price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780814417850_6e8d1e9d-82e4-4d43-9989-fc5dbbc60e35.jpg?v=1764855939","url":"https:\/\/agendabookshop.com\/products\/persuasive-business-proposals","provider":"Agenda Bookshop","version":"1.0","type":"link"}