{"product_id":"pharmaceutical-marketing-3","title":"Pharmaceutical Marketing","description":"Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Product","offer_id":57539538190680,"sku":"9781574911183","price":248.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781574911183.jpg?v=1781952362","url":"https:\/\/agendabookshop.com\/products\/pharmaceutical-marketing-3","provider":"Agenda Bookshop","version":"1.0","type":"link"}