{"product_id":"pharmaceutical-product-branding-strategies","title":"Pharmaceutical Product Branding Strategies","description":"\u003cp\u003eThis updated \u003cb\u003e\u003ci\u003eSecond Edition \u003c\/i\u003e\u003c\/b\u003edetails how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R\u0026amp;D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance\/persistency, and revenue generation in the context of patient flows or movements.\u003c\/p\u003e\u003cp\u003eFeatures in the text include:\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Product","offer_id":57486738587992,"sku":"9781420087703","price":235.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781420087703.jpg?v=1781089267","url":"https:\/\/agendabookshop.com\/products\/pharmaceutical-product-branding-strategies","provider":"Agenda Bookshop","version":"1.0","type":"link"}