{"product_id":"planning-advertisements-rle-advertising","title":"Planning Advertisements","description":"\u003cp\u003eThe purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, \u003ci\u003ePlanning Advertisements \u003c\/i\u003efirst considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.\u003c\/p\u003e\u003cp\u003eFirst published in 1935.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54246209388888,"sku":"9780415817998","price":173.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415817998.jpg?v=1777778137","url":"https:\/\/agendabookshop.com\/products\/planning-advertisements-rle-advertising","provider":"Agenda Bookshop","version":"1.0","type":"link"}