Playing to the World's Biggest Audience
Regular price
€38.99
14 days return policy
Shipping & Delivery
A01=Michael Curtin
Author_Michael Curtin
business and industry
capitalism
capitalist paternalism
Category=ATQ
Category=ATX
china
chinese commercial studios
chinese film
chinese media
chinese television
cold war
cultural globalization
cultural studies
east asian youth culture
economics
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
global china market
global chinese audience
globalization
history
hong kong
hong kong cinema
independent studios
infrastructure
media capital
media studies
multimedia
pan chinese studio system
screen industry
singapore
taiwan
world trade organization
Product details
- ISBN 9780520251342
- Weight: 499g
- Dimensions: 152 x 229mm
- Publication Date: 02 Aug 2007
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined.He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. "Playing to the World's Biggest Audience" profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia.
Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
Michael Curtin is Professor of Communication Arts and Director of Global Studies at the University of Wisconsin, Madison. He is also the author of Media Capital: The Cultural Geography of Globalization and Redeeming the Wasteland: Television Documentary and Cold War Politics.
