{"product_id":"political-marketing-in-the-united-states","title":"Political Marketing in the United States","description":"\u003cp\u003ePolitical Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. \u003c\/p\u003e\u003cp\u003eThe main themes and objectives of the book are to cover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew and emerging trends in political marketing practice\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAnalysis of a broad range of political marketing aspects\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEmpirical examples as well as useful theoretical frameworks\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDiscussion of state\/local level as well as presidential politics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234526384472,"sku":"9780415632850","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415632850_235fa0b5-df9d-48a1-8b7b-4b9df788fc88.jpg?v=1779422427","url":"https:\/\/agendabookshop.com\/products\/political-marketing-in-the-united-states","provider":"Agenda Bookshop","version":"1.0","type":"link"}