{"product_id":"positioning-for-architecture-and-design-firms","title":"Positioning for Architecture and Design Firms","description":"\u003cb\u003eAn essential guide for a firm of any size to effectively position itself in the marketplace\u003c\/b\u003e  \u003cp\u003eFor an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, \u003ci\u003ePositioning for Architecture and Design Firms\u003c\/i\u003e provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations.\u003c\/p\u003e \u003cp\u003eWith a wealth of information targeting the subject of positioning, readers will learn:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \u003cp\u003eWhy the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cp\u003eHow the coming generational shift will change the design business\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cp\u003eWhat positioning is, and how it needs to be developed to support and implement your strategic vision\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cp\u003eHow your firm can establish a robust identity and operating model\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cp\u003eThe importance of your firm's essential purpose\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cp\u003eHow to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cp\u003eWhy it is important to engage in advanced research and open innovation initiatives\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAddressing issues of firm identity, including an understanding of how to create the market positioning desired, \u003ci\u003ePositioning for Architecture and Design Firms\u003c\/i\u003e shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \u003cp\u003eLearn about firm types, and match the right type to a firm's goals\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cp\u003eDevelop and maintain a firm's identity in the marketplace\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e \u003cp\u003eDiscover how organizational design and marketing support a chosen firm type\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54240690372952,"sku":"9780470472255","price":82.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470472255.jpg?v=1780028120","url":"https:\/\/agendabookshop.com\/products\/positioning-for-architecture-and-design-firms","provider":"Agenda Bookshop","version":"1.0","type":"link"}