{"product_id":"power-play-the-sport-innovation-playbook","title":"Power Play: The Sport Innovation Playbook","description":"\u003cp\u003eSpectator\nsports are at a turning point. Digital transformation and innovation management\nare no longer topics for the future. Today, sports must adapt to an emerging\nyounger generation which has different interests, more varied leisure\nactivities, and different perceptions and values than previous generations. But\nwhile consulting firms often try to transfer their existing methods from other\nindustries to spectator sports, they fall short in reaching their intended\naudience. Their approaches aren’t tailored to the sport industry’s specific\nneeds.\u003c\/p\u003e\n\n\u003cp\u003eThis\nis exactly where \u003ci\u003ePower Play\u003c\/i\u003e comes in. This book offers a framework\nspecifically designed for sports innovation for sport management. It is the\nfirst of its kind, combining sporting know-how with technological expertise aimed\nat club executives and managers, IT managers and developers, fan\nrepresentatives, consultants and service providers in the sports sector, as\nwell as media and marketing experts. \u003ci\u003ePower Play\u003c\/i\u003e inspires the reader to\ndevelop long-term perspectives in a short-lived business and to approach sports\nmarketing from new and varied perspectives. It demonstrates that innovation\nmanagement is a simple process that can be approached without fearing the\ncomplexity of modern technologies. At the same time, the reader will learn how\ninnovations can not only promote growth and revenue, but can also help to\nbetter manage risks and, above all, better appeal to\u003ci\u003e \u003c\/i\u003efuture sports fans.\u003c\/p\u003e","brand":"Meyer \u0026 Meyer Sport (UK) Ltd","offers":[{"title":"Default Title","offer_id":57297837687128,"sku":"9781782553007","price":33.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781782553007.jpg?v=1779870655","url":"https:\/\/agendabookshop.com\/products\/power-play-the-sport-innovation-playbook","provider":"Agenda Bookshop","version":"1.0","type":"link"}