{"product_id":"practical-data-mining","title":"Practical Data Mining","description":"\u003cp\u003eUsed by corporations, industry, and government to inform and fuel everything from focused advertising to homeland security, data mining can be a very useful tool across a wide range of applications. Unfortunately, most books on the subject are designed for the computer scientist and statistical illuminati and leave the reader largely adrift in technical waters. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRevealing the lessons known to the seasoned expert, yet rarely written down for the uninitiated, \u003cstrong\u003ePractical Data Mining\u003c\/strong\u003e explains the ins-and-outs of the detection, characterization, and exploitation of actionable patterns in data. This working field manual outlines the what, when, why, and how of data mining and offers an easy-to-follow, six-step spiral process. Catering to IT consultants, professional data analysts, and sophisticated data owners, this systematic, yet informal treatment will help readers answer questions, such as:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eWhat process model should I use to plan and execute a data mining project?\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow is a quantitative business case developed and assessed?\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhat are the skills needed for different data mining projects?\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow do I track and evaluate data mining projects?\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow do I choose the best data mining techniques? \u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHelping you avoid common mistakes, the book describes specific genres of data mining practice. Most chapters contain one or more case studies with detailed projects descriptions, methods used, challenges encountered, and results obtained. The book includes working checklists for each phase of the data mining process. Your passport to successful technical and planning discussions with management, senior scientists, and customers, these checklists lay out the right questions to ask and the right points to make from an insider’s point of view. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eVisit the book’s  webpage\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54247380123992,"sku":"9780367381905","price":74.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367381905_567eeb97-c74d-4279-a446-b4a5ea323a31.jpg?v=1777796152","url":"https:\/\/agendabookshop.com\/products\/practical-data-mining","provider":"Agenda Bookshop","version":"1.0","type":"link"}