{"product_id":"primer-of-public-relations-research-third-edition-third-edition","title":"Primer of Public Relations Research, Third Edition","description":"\u003cp\u003e\u003cb\u003eThousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns.\u003c\/b\u003e Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies.\u003cbr\u003e\u003cbr\u003e New to This Edition:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Chapter on standardization, moving beyond the prior edition's focus on best practices. \u003c\/li\u003e\n\u003cli\u003e Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. \u003c\/li\u003e\n\u003cli\u003e Addresses the strategic use of key performance indicators. \u003c\/li\u003e\n\u003cli\u003e Covers the latest content analysis software. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePedagogical Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Each chapter opens with a chapter overview and concludes with review questions. \u003c\/li\u003e\n\u003cli\u003e End-of-chapter practice problems guide readers to implement what they have learned in a PR project. \u003c\/li\u003e\n\u003cli\u003e Appendix provides a dictionary of public relations measurement and research terms. \u003c\/li\u003e\n\u003cli\u003e Supplemental Instructor's Manual and PowerPoint slides. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Guilford Publications","offers":[{"title":"Default Title","offer_id":54185011872088,"sku":null,"price":81.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781462522705.jpg?v=1767874528","url":"https:\/\/agendabookshop.com\/products\/primer-of-public-relations-research-third-edition-third-edition","provider":"Agenda Bookshop","version":"1.0","type":"link"}