{"product_id":"product-development","title":"Product Development","description":"\u003cb\u003ePRODUCT DEVELOPMENT\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eAn insightful development roadmap to help engineers and businesspeople successfully bring a product to market\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eProduct Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch,\u003c\/i\u003e accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. \u003c\/p\u003e\u003cp\u003eThe distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. \u003c\/p\u003e\u003cp\u003eReaders will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership\u003c\/li\u003e\n\u003cli\u003eComprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership\u003c\/li\u003e\n\u003cli\u003ePractical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders\u003c\/li\u003e\n\u003cli\u003eIn-depth examinations of how to move forward with product development after project approval\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePerfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, \u003ci\u003eProduct Development\u003c\/i\u003e is the ideal reference for use in upper-level undergraduate \u003ci\u003eProduct Development\u003c\/i\u003e courses.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54251681153368,"sku":"9781119780137","price":83.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/product-development","provider":"Agenda Bookshop","version":"1.0","type":"link"}