{"product_id":"product-planning-essentials-3","title":"Product Planning Essentials","description":"\u003cp\u003eConcise yet comprehensive, \u003cb\u003eProduct Planning Essentials\u003c\/b\u003e addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation. \u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54246716506456,"sku":"9780761919995","price":182.28,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761919995.jpg?v=1777785321","url":"https:\/\/agendabookshop.com\/products\/product-planning-essentials-3","provider":"Agenda Bookshop","version":"1.0","type":"link"}