{"product_id":"promoting-nonprofit-organizations","title":"Promoting Nonprofit Organizations","description":"\u003cp\u003e\u003cem\u003ePromoting Nonprofit Organizations\u003c\/em\u003e is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.\u003c\/p\u003e\u003cp\u003eThis book:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscusses why public relations and reputation management go hand-in-hand with marketing efforts\u003c\/li\u003e\n\u003cli\u003eOffers a step-by-step guide to develop a public relations strategy\u003c\/li\u003e\n\u003cli\u003eConsiders the importance of nonprofit sustainable citizenship\u003c\/li\u003e\n\u003cli\u003eProvides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship\u003c\/li\u003e\n\u003cli\u003eGuides the reader in developing a reputation approach to crisis communication management\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHighly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239395807576,"sku":"9780415899260","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415899260_38a39949-cfae-43e9-aa38-a3c401b296ef.jpg?v=1769156117","url":"https:\/\/agendabookshop.com\/products\/promoting-nonprofit-organizations","provider":"Agenda Bookshop","version":"1.0","type":"link"}