{"product_id":"proven-strategies-in-competitive-intelligence","title":"Proven Strategies in Competitive Intelligence","description":"\u003cb\u003eTested-in-the-trenches competitive intelligence techniques used at today's top companies\u003c\/b\u003e  \u003cp\u003eThis book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eThe only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team\u003c\/li\u003e\n\u003cli\u003eNumerous case studies vividly illustrating cutting-edge CI techniques in action\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54221765017944,"sku":"9780471401780","price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780471401780__676f822a60b1e.jpg?v=1741159853","url":"https:\/\/agendabookshop.com\/products\/proven-strategies-in-competitive-intelligence","provider":"Agenda Bookshop","version":"1.0","type":"link"}