{"product_id":"psychology-behind-trademark-infringement-and-counterfeiting-1","title":"Psychology Behind Trademark Infringement and Counterfeiting","description":"\u003cp\u003eAs those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.\u003c\/p\u003e\u003cp\u003eThis book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity.\u003c\/p\u003e\u003cp\u003eThe possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of \u003cem\u003eThe Psychology Behind Trademark Infringement and Counterfeiting \u003c\/em\u003eto provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect.\u003c\/p\u003e\u003cp\u003eBrand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54240299909464,"sku":"9780805847925","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780805847925.jpg?v=1777612530","url":"https:\/\/agendabookshop.com\/products\/psychology-behind-trademark-infringement-and-counterfeiting-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}