{"product_id":"psychology-of-public-relations","title":"Psychology of Public Relations","description":"\u003cp\u003eAlthough the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed in current PR theorising and education. This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship.\u003c\/p\u003e\u003cp\u003eThe book presents the original, goal-centred approach that comprises psychological evidence, level of analysis, and methodology to address everyday and societal challenges facing PR practitioners. The author develops a microlevel, psychological perspective in public relations and provides an argument for integrating the psychological scholarly acumen with the existing body of PR knowledge, proposing an integrative framework for blending psychological insight with existing PR practice. \u003ci\u003eThe Psychology of Public Relations\u003c\/i\u003e offers definitions of audience and publics members developed around the topical subject of content. The abundance of content is considered a constituent characteristic of the current communication and media landscape, leading to the formation of divided publics.\u003c\/p\u003e\u003cp\u003eThis novel approach will appeal to postgraduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55285784805720,"sku":"9781041005476","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781041005476.jpg?v=1768413627","url":"https:\/\/agendabookshop.com\/products\/psychology-of-public-relations","provider":"Agenda Bookshop","version":"1.0","type":"link"}