{"product_id":"public-information-campaigns-and-opinion-research","title":"Public Information Campaigns and Opinion Research","description":"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States.  \n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54246820970840,"sku":"9780761964315","price":245.52,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761964315_e843e45c-a01d-4bc7-8341-aedf9334999b.jpg?v=1777786223","url":"https:\/\/agendabookshop.com\/products\/public-information-campaigns-and-opinion-research","provider":"Agenda Bookshop","version":"1.0","type":"link"}