{"product_id":"public-relations-online","title":"Public Relations Online","description":"\u003cp\u003eRich in scholarly foundations combined with actual practice, \u003cb\u003ePublic Relations Online: Lasting Concepts for Changing Media\u003c\/b\u003e connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ci\u003eProvides \"Hands-Online\" activities\u003c\/i\u003e: Internet resource exercises challenge readers to apply concepts to their world in \"real-time\" on the day that they read the chapter.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eOffers \"Questionable Claims\" boxes\u003c\/i\u003e: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eDiscusses computer systems and networks\u003c\/i\u003e: Server-side and peer-to-peer technologies are introduced as models for understanding online public relations.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eFocuses on how real people are using online media to communicate\u003c\/i\u003e: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntended Audience:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns. \u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54248239530328,"sku":"9781412914178","price":105.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412914178.jpg?v=1777816856","url":"https:\/\/agendabookshop.com\/products\/public-relations-online","provider":"Agenda Bookshop","version":"1.0","type":"link"}