{"product_id":"public-relations-programming-and-production","title":"Public Relations Programming and Production","description":"\u003cp\u003eBrody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Product","offer_id":54218651271512,"sku":"9780275926779","price":82.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780275926779__67c1e586a9719_db21dd38-0ad1-40ea-8ad4-04bf81734798.jpg?v=1741157766","url":"https:\/\/agendabookshop.com\/products\/public-relations-programming-and-production","provider":"Agenda Bookshop","version":"1.0","type":"link"}