{"product_id":"purposeful-brands-how-purpose-and-sustainability-drive-brand-value-and-positive-change","title":"Purposeful Brands","description":"\u003cb\u003eFINALIST: \u003c\/b\u003e\u003ci\u003e2024 International Book Awards - Business: Marketing \u0026amp; Advertising\u003c\/i\u003e\n\u003cb\u003e\nDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.\u003c\/b\u003e\n \n Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. \u003cb\u003e\u003ci\u003ePurposeful Brands\u003c\/i\u003e\u003c\/b\u003e presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives.\n \n Written for branding, marketing and communications professionals in both new and established brands of all sizes, \u003cb\u003e\u003ci\u003ePurposeful Brands \u003c\/i\u003e\u003c\/b\u003edescribes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change.\n \n Featuring original research, case studies and examples from leading brands including Abercrombie \u0026amp; Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54010243055960,"sku":null,"price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398609839.jpg?v=1777673720","url":"https:\/\/agendabookshop.com\/products\/purposeful-brands-how-purpose-and-sustainability-drive-brand-value-and-positive-change","provider":"Agenda Bookshop","version":"1.0","type":"link"}