{"product_id":"qualitative-marketing-research-2","title":"Qualitative Marketing Research","description":"Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, \u003cb\u003eQualitative Marketing Research\u003c\/b\u003e unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. \n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering  methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54245856280920,"sku":"9781412903813","price":77.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412903813.jpg?v=1777772721","url":"https:\/\/agendabookshop.com\/products\/qualitative-marketing-research-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}