{"product_id":"qualitative-research-in-digital-environments","title":"Qualitative Research in Digital Environments","description":"\u003cp\u003eThis book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, \u003ci\u003eQualitative Research in Digital Environments\u003c\/i\u003e offers researchers a set of ‘digitally native’ tools that are designed for online social environments.\u003c\/p\u003e\u003cp\u003eThanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.\u003c\/p\u003e\u003cp\u003eThis book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255579496792,"sku":"9781138188686","price":254.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138188686.jpg?v=1768313727","url":"https:\/\/agendabookshop.com\/products\/qualitative-research-in-digital-environments","provider":"Agenda Bookshop","version":"1.0","type":"link"}