{"product_id":"reading-youtube","title":"Reading YouTube","description":"How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary\/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.","brand":"Peter Lang Publishing Inc","offers":[{"title":"Default Title","offer_id":54223456239960,"sku":"9781433109799","price":38.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781433109799.jpg?v=1777086073","url":"https:\/\/agendabookshop.com\/products\/reading-youtube","provider":"Agenda Bookshop","version":"1.0","type":"link"}