A01=Samuel L. Popkin
Author_Samuel L. Popkin
Category=JMR
Category=JPHF
Category=JPWA
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780226675442
- Weight: 539g
- Dimensions: 16 x 23mm
- Publication Date: 01 Oct 1991
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Hardback
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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
