{"product_id":"red-white-and-radical-what-organisations-can-learn-about-change-from-the-rise-of-american-conservatism","title":"Red, White and Radical","description":"\u003cp\u003e\u003cem\u003eRed, White and Radical\u003c\/em\u003e explores how and why America has become so conservative since World War II. In the process, it offers lessons that professional leaders, regardless of their political stance, should heed if they want their organisational change plans to succeed. \u003c\/p\u003e\u003cp\u003eOver the past 70 years, a motley crew of suburban activists, libertarian businessmen and political opportunists have radically changed America and its national values. The rise of American conservatism is the greatest modern example of cultural change in the Western world. How did they do it – and what can we learn from this? \u003cem\u003eRed, White and Radical \u003c\/em\u003eis a manual for organisational change. It tells nine stories from American cultural, political and business history that illuminate how conservatives have pioneered change. From these stories, it extracts a change management lesson for professional leaders and explains how to apply that lesson in the workplace.\u003c\/p\u003e\u003cp\u003eThese nine lessons are organised into a clear change framework:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eunderstanding and motivating people\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ecommunicating with emotion and authenticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ebuilding teams and networks that can deliver lasting change.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eAlong the way you’ll also learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ehow Marlboro became the world’s biggest cigarette brand\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ewhy conservatives love Ronald Reagan but despise Richard Nixon\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe origins of the social media echo chamber\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ehow Silicon Valley learned to lobby\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe secrets of Donald Trump’s populist X Factor. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eRed, White and Radical\u003c\/em\u003e is not for the faint of heart. If you’re a passionate business leader who relishes the challenge of delivering true organisational change for the better, then this book is for you. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54098121720152,"sku":null,"price":40.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367149710_f7d006c3-c431-4e0e-9394-c44fe1c6b930.jpg?v=1777797047","url":"https:\/\/agendabookshop.com\/products\/red-white-and-radical-what-organisations-can-learn-about-change-from-the-rise-of-american-conservatism","provider":"Agenda Bookshop","version":"1.0","type":"link"}