{"product_id":"relationship-marketing-in-franchising-and-retailing","title":"Relationship Marketing in Franchising and Retailing","description":"\u003cp\u003eThis book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.\u003c\/p\u003e\u003cp\u003eThe topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.\u003c\/p\u003e\u003cp\u003eThis book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of \u003ci\u003eJournal of Strategic Marketing. \u003c\/i\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49803933712728,"sku":"9781032427997","price":50.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032427997.jpg?v=1769044527","url":"https:\/\/agendabookshop.com\/products\/relationship-marketing-in-franchising-and-retailing","provider":"Agenda Bookshop","version":"1.0","type":"link"}