{"product_id":"research-methods-and-techniques-in-public-relations-and-advertising","title":"Research Methods and Techniques in Public Relations and Advertising","description":"\u003cp\u003eThe authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.\u003c\/p\u003e","brand":"Peter Lang AG","offers":[{"title":"Default Title","offer_id":54246661685592,"sku":"9783631718766","price":64.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9783631718766_13fa9aa4-3678-4afe-8953-647391d58942.jpg?v=1764645342","url":"https:\/\/agendabookshop.com\/products\/research-methods-and-techniques-in-public-relations-and-advertising","provider":"Agenda Bookshop","version":"1.0","type":"link"}