{"product_id":"research-methods-in-health-communication-1","title":"Research Methods in Health Communication","description":"\u003cp\u003eThis volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e \u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eExploration and Description: interview\/focus groups, case study, ethnography, and surveys; \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e \u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eExamining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e \u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCausal Explication: experimental research, meta-analysis, and meta-synthesis; and\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e \u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eChapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies.\u003c\/p\u003e\u003cp\u003eThis work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239462654296,"sku":"9780415531856","price":186.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415531856.jpg?v=1779174056","url":"https:\/\/agendabookshop.com\/products\/research-methods-in-health-communication-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}