{"product_id":"response-6","title":"Response","description":"\u003cb\u003eIn \u003ci\u003eResponse!\u003c\/i\u003e Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eLeading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Product","offer_id":57296712499544,"sku":"9780684871134","price":19.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/response-6","provider":"Agenda Bookshop","version":"1.0","type":"link"}