{"product_id":"retail-and-marketing-channels-rle-retailing-and-distribution","title":"Retail and Marketing Channels (RLE Retailing and Distribution)","description":"\u003cp\u003eRetailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.\u003c\/p\u003e\u003cp\u003eThis comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.\u003c\/p\u003e\u003cp\u003eFirst published 1989.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234189201752,"sku":"9780415540391","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415540391_e0bc487b-1953-4c13-93ae-1f07e5940ee4.jpg?v=1777248920","url":"https:\/\/agendabookshop.com\/products\/retail-and-marketing-channels-rle-retailing-and-distribution","provider":"Agenda Bookshop","version":"1.0","type":"link"}