{"product_id":"retailing-reader","title":"Retailing Reader","description":"\u003cp\u003eMost of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFeaturing work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, \u003cem\u003eThe Retailing Reader\u003c\/em\u003e examines:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003econsumers and shoppers\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eretail branding and marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003emerchandising and buying; \u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003estrategy, power and policy\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003einternational retailing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExtensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Retailing Reader\u003c\/em\u003e presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54225365729624,"sku":"9780415356381","price":291.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415356381.jpg?v=1777092357","url":"https:\/\/agendabookshop.com\/products\/retailing-reader","provider":"Agenda Bookshop","version":"1.0","type":"link"}